Getting Started on your Marketing Strategy

Strategy

We’ve recently been working on marketing strategies for a number of our lovely clients and always see common threads with the process, so we’ve put together some top tips for how to approach putting together an actionable marketing strategy.

 

Tips

#1. Have clarity about your direction & where you are going? What are the commercial goals? What are the SMART objectives?

#2. Consider how you can deliver these through your marketing activities and build your plan around these.

#3. Ensure your strategy is actionable – there is no point in having a strategy that you can’t deliver.

#4. Build data collection into what you are doing. Continuously collect consumer insights and sense-check your communications and activities.

#5. Ensure you interpret your data in the best possible way – discern the meaning behind the data you’ve collected and use it to iterate your strategy.

#5.5. Continuously monitor performance against agreed measures. Don’t be afraid to adapt and flex your strategy to meet your goals.

 

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